The issue is that there is a lack of connection between the festival-goer and their tent. Available at little cost, campers don’t see the worth in repacking them. A misconception is that abandoned tents are collected by charities for reuse, however, this only happens to a small percentage. Recycling for tent components does not exist either. The easiest solution is for festival organisers to dump them in landfill despite incurring charges.
Addressing these issues, Linsey developed ReTent, a unique service offered to music festivals, which aims to give campers incentive for tent reuse. Implementing the project while undertaking the Master of Design for Services (MDes) course at DJCAD, she used specifically designed research, development, engagement and co-design methods, tools and approaches, before testing the service live at RockNess with a team of volunteers.
The concept is that festival tents are sprayed with a stamp of attendance, with it becoming a precious memento of all festivals visited, like a passport collecting stamps. Campers are urged to reuse their tents, or ‘ReTent’, post-festival, and upload a photo of the act to the Facebook page, with a prize offered to the most impressive. This removes the need for campers to buy new tents, creates a guilt-free conscience, and means less mess, hassle and cost for organisers.
The ReTent service is documented on a website, while the environmental message is shared via social media on Facebook and Twitter in a fun and engaging way.